Did you see your Chamber representatives Bernie and Tara in the media this week?
What a Photo, great fo a bit of a laugh but a more serious issue at hand. Shopping Local. Shopping Wodonga.
Member Vitality Manager Tara Leach and Business Manager Bernie Squire from The Wodonga Chamber of Commerce encouraged shop
owners and managers to engage with the community early before the shopping rush hit.
The pair agreed it was an ideal opportunity for businesses to kick start the festive season.
“A couple of months can go by really quickly so traders need to start thinking about layby and getting displays up,” Mr Squire said.
“People are really clued in to good deals and shopping early.
“If you have a compelling offer and strong service customers will come.”
Mr Squire said traders should start thinking about visual appeal and decorations as part of the season.
“Most people are pretty happy to have their spirits lifted and Christmas tends to be able to do that,” he said.
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“Businesses could use November as a launch period to brighten their stores.”
Mr Squire said the popularity of online shopping had changed customer habits but wanted to see residents continue to purchase from bricks and mortar stores.
“We’re happy for people to shop online but we would like them to buy local and give back to the community,” he said.
Miss Leach said advertising Christmas opening hours early was a way to attract and keep potential customers ahead of December 25.
“Even if it’s quiet, businesses should stick to the trading hours they display because they never know who’s going to walk in the door,” she said.
Mr Squire said several retailers were already using Facebook as a channel for Christmas promotions.
A couple of months can go by really quickly so traders need to start thinking about layby and getting displays up - Bernie Squire
ManZone owner Mark Stelfox said people loved something different.
“Quirky stuff is always good, so we’re always trying to find something they can put in their man cave,” he said.
Exact Computers owner Greg Haysom said people were already purchasing several types of electronics.
“I had someone come in on Thursday and layby a computer for Christmas,” he said.
“For us, Christmas trade comprises a lot of toys, radio controlled items and other stocking fillers.”