There is nothing wrong with good competition. Business can be brutal because… well, that’s business! For every success you have in growing your market share, another business or other businesses will inevitably lose ground. 1. Focus on leads, not sales Of course, we all want to spark business growth and increase revenue. But the way you do this in a sustainable way is to focus instead on the building of a loyal database of avid fans.  Content marketing, paired with optimized website forms and intelligent email automation follow-up is critical to business success. This approach builds trust by giving away free value before asking for someone’s hard-earned money. 2. Don’t sell products, provide solutions Don’t list all the benefits your product brings. Focus on the solutions. Explain to the ...